Genshin Impact devs talked about target sales - Genshin FES
I translated this from a japanese translation, so there's probably an error in here.
This is the original [Post](https://x.com/chibi0108/status/2007653368106496185) (@chibi0108)
And here's the translation:
*I think our workplace is relatively relaxed.*
*I often see player comments like, “They’re cramming in so many events during the year end and New Year period are they chasing sales targets!?”*
*But miHoYo, or the Genshin Impact team, doesn’t have clear KPIs (Key Performance Indicators).*
*There are no goals like “this month’s sales must be X” or “you must recruit X number of people into the company.”*
*At least, in my long time working at miHoYo, I’ve never been given any explicit targets.*
*You might think what we say on stage sounds like empty talk, but the actual workplace really is like that.*
*When I think, “This idea is interesting” or “I want to turn this into a game mechanic,”*
*I’ll grab a chair and go talk to cǎoméi or other colleagues,*
*and we’ll discuss whether it’s feasible to implement.*
*If something we make ends up being appreciated by players,*
*I think that’s the ideal flow of game development.*
This is the original [Post](https://x.com/chibi0108/status/2007653368106496185) (@chibi0108)
And here's the translation:
*I think our workplace is relatively relaxed.*
*I often see player comments like, “They’re cramming in so many events during the year end and New Year period are they chasing sales targets!?”*
*But miHoYo, or the Genshin Impact team, doesn’t have clear KPIs (Key Performance Indicators).*
*There are no goals like “this month’s sales must be X” or “you must recruit X number of people into the company.”*
*At least, in my long time working at miHoYo, I’ve never been given any explicit targets.*
*You might think what we say on stage sounds like empty talk, but the actual workplace really is like that.*
*When I think, “This idea is interesting” or “I want to turn this into a game mechanic,”*
*I’ll grab a chair and go talk to cǎoméi or other colleagues,*
*and we’ll discuss whether it’s feasible to implement.*
*If something we make ends up being appreciated by players,*
*I think that’s the ideal flow of game development.*
Commentaires
Spending events in HSR and ZZZ are not non-greedy, and really give cheap vibe.
i know ZZZ and Hsr gave free Characters, but that doesn't change the fact they are more "greedy"
For example; I'm playing Nikke as part of a deal with a friend where he plays HSR (just the MSQ for both of us, side stuff optional). He'll tell me how he views Nikke as better because you are constantly getting SSR (5 star) characters. But on the flip side, the game pretty hard power creeps itself, meaning over half the SSRs are dead weight. Almost all SRs/R (4/3 star) units are completely useless by design too. Meanwhile any MHY game has the 4 stars be more relevant in most cases (Heck launch 4 stars like Bennett/XQ/etc are still hard meta in Genshin); and the five stars typically last a lot longer (or forever if you get a few dupes in the majority of cases).
But I don't think your average player thinks about the long term value of one unit in a Gacha so much as constantly getting new toys and getting them easily
I quit HSR because it was always 1 meta defining unit each patch, ZZZ is not much better when it comes to new characters but at least they have higher pull count and the combat is a bit more relaxed like Genshin without always having meta defining S ranks, I just wish they had a patch with only one S rank or something.
they'll make 4 lore accurate skins per year
instead of 24 per year
i would say they could do better but we're here now, wcyd
Genshin is pretty much always top 5 in IOS report and this is excluding console where genshin for essentially since launch has been one of the best sellers in the psn store and I'm sure it doesn't look that different on epic store either on pc. Genshin makes bank.
I actually like it and am even hoping that every 5-star gets those special login screens.
Another reason is that it reminds people of old gacha game tactics, where they would always pop up/fill up the screen with deals/gacha news whenever you open the game. At least it's not that bad in HSR and ZZZ since they do it only once and not every time.
Like those "buy 1 canister of laundry detergent, get 3 fabric conditioners sachets for free" promos you sometimes get in supermarkets.
In HSR you could get Mem's hat etc. for your MCs....up to Cyrene's bow skin(which iirc, requires you to top-up 20k crystals)
Natlan improved the weapon banner, added Capturing Radiance, had the most overall pulls, and a 2 month period where no new 5\* limited character/weapon was released when Mizuki was made standard...
There's a lot more they can do to make money.
For those who still might find themselvs in this thread and thinking that, the phrase is refering to Genshin not releasing skins for popular characters that we all know would sell insanely well. But they dont do it and they also never did (iirc) any spending event in Genshin.
You are correct, but you know how it goes, gacha players can't read. They even flat out said it's not true lmao
[They don’t want to make money : r/Genshin\_Memepact](https://www.reddit.com/r/Genshin_Memepact/comments/1pwug0y/they_dont_want_to_make_money/)
Honestly, i still don´t really know why Genshin doesn´t do more 5 star skins. IIRC Dilucs "story" for the skin wasn´t very deep either, so i don´t think it would be very hard. Maybe the sales weren´t worth it, or maybe they were just testing things with that skin and anything they learned from it, they either implemented to newer characters from the start or they didn´t deem those worth enough for older characters.
Time to watch Your Name to retcon her fate out of my mind
Was kind of mid on the overarching plot of Natlan though TBH. Was kind of surprised after how well made the plot of Fontaine was IMO (not perfect or anything, but it just felt like it paced itself better)
I heard my goat being mentioned. The best villian in genshin
What do they reuse that isn't normally reused in game dev?
And yet the shill is getting more aggressive each year now
What do you mean?
Back to back stuff:
Mavuika and Citlali (and Xilonen was nearby too),
Emilie and Kinich,
Escoffier Skirk,
Ineffa Flins,
Lauma Nefer,
Columbina Zibai,
In pre-emilie fontaine this only really happened when furina and wrio/Neuvillette were back to back but thats just bc furina was BiS for a lot of fontaine chars.
[A poll was recently done for JP and less than 4% said they used the App Store](https://x.com/ha_ru_youka/status/1993845744126841343) when topping up. This means less 30% split with Apple. Not sure how representative it is but it's almost 2000 voters and gaming websites have also mentioned the Top-Up center being cheaper (e.g. GameWith, Game8)
Consider this alongside the total revenue they make with PlayStation, Xbox, third-party platforms, PC, the Epic Game Store, and of course mobile.
The overall profit is probably **far higher** than any other gacha game, even for HSR since that game is more mobile dominated (not on Xbox, less revenue on the Epic Game Store/PlayStation on average, probably less on PC), seems to market more, and doesn't have the App Store debuff in many regions that GI has.
So even for mobile estimates it's excluding a lot.
Basically, unless there is a disastrous collapse and mistake from devs, this game is just not gonna fall down enough for the company to worry about anything. And why break something like that with target goals and stressed developers? All those recent "greedy" moves by them like the paid skin in MW are all more like an attempt at adding more content to keep players... And also just an attempt to balance out the reduction in revenue. Like an experiment where even if it fails, they're good. They're not gonna get greedy on their main source of revenue like gacha. Always gonna release characters players want to pull and gonna keep the costs and all the same.
Plus, they don't have to answer any investers looking to squeeze them
The fact Genshin has never done one of those is kinda telling. especially with Columbina coming, if ever there was a time to do a spending event it would be now.
Tencent ©
Most events now are just recycled reskinned versions of the same basic take picture/collect coins/beat monsters.
I would have thought people would complain about how dry the game is outside of story quests ever 6 weeks
DEV Crunchtime is no joke.
But if what he says is true, then yeah: that kind of creative freedom is what a good game needs.
Said no one ever. The events are pretty much copy pastes of the same mini games and one combat to show off whatever units are on the banner at the time. If anything there is too few flagship ones with actual big story.
Except they don’t stop making that co-op Natlan Saurian event
maybe the events are the friends we made along the way...
Why are the increased fomo tactics necessary?
People really underestimate how big it is
Even small companies have KPI or something equivalent, the idea a billion dollar Gacha company doesn’t have KPI is a fairytale .
It doesn’t take much to debunk this if KPI doesn’t exist then Genshin devs could give one of the **New Limited 5 star character** for Free every year for the players.
If KPI doesn’t exist, they could give Columbina for Free no one in Company would say anything.
I mean we can only take his words and he knows more than we do but I'm kinda doubtful about this tbh
I still remember the double banner, Mavuika + Citlali during Natlan. If there is no KPI, then why the double banner during their 1st run then?
I don't judge them for this, business and business and people have the responsibility of how to spend their money, but denying outright that there are no financial stats chased is unbelievable.
All that combined with the less harsh powercreep, the continued existence of 4-star characters (that take almost the same work as a 5-star but barely make them money), the slower release pace and lack of spending events, and so on... all those really make Genshin a comfortable game to play, and one that I will actually believe is not in financial dire straights right now.
And considering the snippet of sales data we have access to often ends up with Genshin on top despite not doing any of the more predatory things they're putting in other Hoyo games, I'd say it's paying off.