Is it just me or there is a lack of marketing since the beginning of nod krai?
Let me explain.
Prior to nod krai release, hoyo did an insane mediatic assaut in the community to hype the region, something obviously normal for an unprecedented and non planned region. They did lot of teasers, and shorts with a very long web event teasing 11 factions, all counting supposedly "lore heavy and long awaited characters" (durin, Alice, Nicole, varka...) and the trailer "God limits" talking about the shades, nod krai trailers which were hyped and so on...
And then they released nod krai, and, nothing more on the marketing...🤨. Like Flins was so hyped up with lot of shorts by hoyo, but aside from him, no other characters got that treatment or hype anymore.
Neither nefer, who released in an empty patch which I saw lot of people were disappointed with her story quest
but what rang the bells is the fact that durin, the long awaited mondstadt simulanka dragon, who got nothing on the marketing side, who released in an empty patch again, with no sick cutscene to showcase his powers, no animated short, a mere story quest spread in 5 days with no fight scenes, and nothing else ? Aside from his kit which is just half of mavuika's one, hoyo honestly didn't live up to his hype at all. And before people start pointing revenue, Durin did 40 M on mobile, which is literally closer than chasca revenue (39 M), a random natlanese people trashed for having a dumb design. A long awaited dragon and a random natlanese... And ofc, it's not durin fault, but I really think hoyo didn't market him enough.
And now we have columbina, to compensate for durin, I expected her "days before release" to be a festival of marketing since she's the archon of the region, but as I am seeing, it's not the case. Why? She is releasing on a good patch, with map expansion, lot of people like her (or not depending of how you see her). I expected her to get an animated short at least since mavuika, skirk, arlechinno got one, but from the livestream or the leaks I didn't see anything. Her teaser is also honestly underwhelming no matter which side you see, not because "waifu bait" allegation or something (Idc about that), but because it just sells nothing on her character 🤨. Sure friendship with aether and friends is magic but that's it? No mention of what she was doing with the fatui (to introduce some shneznaya crumbs maybe...)... Idk I expected a little more on the marketing side for her.
I know nod krai is supposed to tie the lore in the AQ or something, but not only the majority of people arent going to sit through 20h + of questing instead of just watching a summary trailer or teaser, but also there are so many "lore heavy characters" in nod krai whose lore should have teasers or trailer and not be simply exposited in the quest in a wall of text. For example durin teased us about a last fight against his evil version, varka has yet to explain the purpose of his lore and expedition, columbina could show us when she wa sin shneznaya.
For example mavuika animated short alone showed us more about her character and story progression than any of what she could say about it in the quest, simply because it's shown, not said nor exposited. Skirk is the same. Arlechinno's one is quite literally her backstory (retconned or not). Or maybe it's just hoyo judging none of the nod krai lore heavy cast is worthy an animated short or trailer, idk. Especially when in their other games, for example YSG release was acclaimed with so much hype teasers and trailers
So what do you think about this, do you think there is a problem in marketing lately or not?
Prior to nod krai release, hoyo did an insane mediatic assaut in the community to hype the region, something obviously normal for an unprecedented and non planned region. They did lot of teasers, and shorts with a very long web event teasing 11 factions, all counting supposedly "lore heavy and long awaited characters" (durin, Alice, Nicole, varka...) and the trailer "God limits" talking about the shades, nod krai trailers which were hyped and so on...
And then they released nod krai, and, nothing more on the marketing...🤨. Like Flins was so hyped up with lot of shorts by hoyo, but aside from him, no other characters got that treatment or hype anymore.
Neither nefer, who released in an empty patch which I saw lot of people were disappointed with her story quest
but what rang the bells is the fact that durin, the long awaited mondstadt simulanka dragon, who got nothing on the marketing side, who released in an empty patch again, with no sick cutscene to showcase his powers, no animated short, a mere story quest spread in 5 days with no fight scenes, and nothing else ? Aside from his kit which is just half of mavuika's one, hoyo honestly didn't live up to his hype at all. And before people start pointing revenue, Durin did 40 M on mobile, which is literally closer than chasca revenue (39 M), a random natlanese people trashed for having a dumb design. A long awaited dragon and a random natlanese... And ofc, it's not durin fault, but I really think hoyo didn't market him enough.
And now we have columbina, to compensate for durin, I expected her "days before release" to be a festival of marketing since she's the archon of the region, but as I am seeing, it's not the case. Why? She is releasing on a good patch, with map expansion, lot of people like her (or not depending of how you see her). I expected her to get an animated short at least since mavuika, skirk, arlechinno got one, but from the livestream or the leaks I didn't see anything. Her teaser is also honestly underwhelming no matter which side you see, not because "waifu bait" allegation or something (Idc about that), but because it just sells nothing on her character 🤨. Sure friendship with aether and friends is magic but that's it? No mention of what she was doing with the fatui (to introduce some shneznaya crumbs maybe...)... Idk I expected a little more on the marketing side for her.
I know nod krai is supposed to tie the lore in the AQ or something, but not only the majority of people arent going to sit through 20h + of questing instead of just watching a summary trailer or teaser, but also there are so many "lore heavy characters" in nod krai whose lore should have teasers or trailer and not be simply exposited in the quest in a wall of text. For example durin teased us about a last fight against his evil version, varka has yet to explain the purpose of his lore and expedition, columbina could show us when she wa sin shneznaya.
For example mavuika animated short alone showed us more about her character and story progression than any of what she could say about it in the quest, simply because it's shown, not said nor exposited. Skirk is the same. Arlechinno's one is quite literally her backstory (retconned or not). Or maybe it's just hoyo judging none of the nod krai lore heavy cast is worthy an animated short or trailer, idk. Especially when in their other games, for example YSG release was acclaimed with so much hype teasers and trailers
So what do you think about this, do you think there is a problem in marketing lately or not?
Commentaires
Besides we don’t really need marketing to sell us characters. Nod Krai’s cast is already so prevalent in the Archon Quest, and some characters have Anecdotes to flesh out their identities and personalities.
Durin was a well anticipated character and his backstory was explained all in Simulanka and Parologism. He didn’t need extra marketing to sell him.
I don’t think the game always needs flashy visuals and ‘in your face’ marketing just to incentivise pulling for characters.
I stand by my first point anyway. Genshin’s team probably just don’t have the resources after Nod Krai’s initial release.
And who said there isn't animate shot or more promote coming?