its interesting that columbina have less marketing than mavuika and skirk
Even though she's the "archon" for this region.
Commentaires
Lin_Mie2026-01-11 06:50
I think because of Obvious Lore reason
Early marketing will just become Spoiler
Like with Arlecchino
Still think they will have a special animation in the quest for her
Apollo12_LunarModule2026-01-11 06:51
That’s not interesting and I don’t care
thwrlsgenshin2026-01-11 10:34
so next time don't bother answering no one asked your opinion here.
shoo
Apollo12_LunarModule2026-01-11 10:35
Fuck off facist pig, I’m allowed to express my opinion in any way I please
thwrlsgenshin2026-01-11 10:46
watch out guys we had a badass over here 🤣
S. H. O. O. O.
LackingSimplicity2026-01-11 06:53
Option 1: She has a PV incomming but it's spoilery so will be released after 5.3 drops
Option 2: Hoyo spent too much on in-game cutscenes so have been cutting back on other advertising
BobTheGodx2026-01-11 06:54
>Option 2: Hoyo spent too much on in-game cutscenes so have been cutting back on other advertising
There is no way cutscenes cost more than advertising
LackingSimplicity2026-01-11 06:56
They're doing more cutscenes and generally improving their quality of presentation. Could very much be the result of shifting some advertisement budget to them given the cutscenes are all posted on YT so are in themselves advertising.
I'm not talking buy advertisement spots, but making the advertisement content.
Grouchy_Gap452026-01-11 09:54
I mean that's also a problem. You probably underestimate the number of people who just dont play the game story at all, and prefer watching out of game advertising.
Skykeeper222026-01-11 06:55
Why would option 2 be a thing the in game cutscenes are the same amount and is probably a different team altogether.
babangelsin2026-01-11 07:05
If you see "spent too much" and "Hoyo" in the same sentence you can be 100% sure that you are reading very unsubstantiated speculation
clown_20612026-01-11 06:55
How are you gonna market a character that is not in the story right now ( physically ) without spoiling the upcoming patch.
It's gonna happen after the patch drops.
No-Narwhal47922026-01-11 07:06
They clearly don't want to spoil the story, literally in the livestream they completly avoided talking about AQ, they spoiled Arlecchino story with the short animation, so expect more marketing after patch drop, which is for the best.
Dangerous-Rock34442026-01-11 07:14
livestream? where do they do that?
notthatjaded2026-01-11 07:15
On their official twitch and youtube channels. They always do one about 10 days before a patch drops.
thwrlsgenshin2026-01-11 10:32
like they answered before, on official hoyoverse channels but also they gave 300 primos on codes - already expired - so stay tuned for the next one.
Fasel-Basel2026-01-11 08:12
She got more story presence in comparison.
Kksin-1910832026-01-11 10:12
Depending on if you count Columbina MV as marketing (HoyoFair). If you count, then they are on par.
Actually I don’t think it is really fan made without marketing team involvement.
Grouchy_Gap452026-01-11 10:31
This trailer is fanmade, just like any hoyofair trailer. The marketing team has nothing to do with it.
Kksin-1910832026-01-11 10:34
If You really think a fan made anime short could get a JP official CV involvement. Then you could skip it as marketing material.
Grouchy_Gap452026-01-11 10:36
Ellen joe in ZZZ got one with her JP CV too, it's not marketing material since her banner was long gone already
Rasatuban2026-01-11 11:53
Hot take: because Columbina is far more liked by the general players and simply doesn't need the advertisement. Both Mavuika and Skirk released at the height of players being very unhappy with the game overall "Natlan hate", massive power creep, male character drought, killing off Capitano to save Mavuika, etc.
They built up Columbina to be a likable character in game, that was the actual advertisement.
Aggravating_Leg51422026-01-11 16:07
Well to be fair, Columbina hasn't really been all that well received and neither is Nod-Krai with their even more limited mechanic
notthatjaded2026-01-11 16:46
You realize they can't just whip a full on animated short out of their asses overnight, right? Those things were probably already created long before people started bitching about Natlan.
Grouchy_Gap452026-01-11 18:16
This is a pretty losing argument ngl. Especially when said capitano and arlechinno too got animated short either despite being too likeable characters, and in capitano case the short was definitely not planned. Stop the comparison, hoyo can do shorts whenever they want for their character and especially for their archon. Who knows, maybe columbina doesn't deserve one due to her rather too simplistic character
Commentaires
Early marketing will just become Spoiler
Like with Arlecchino
Still think they will have a special animation in the quest for her
shoo
S. H. O. O. O.
Option 2: Hoyo spent too much on in-game cutscenes so have been cutting back on other advertising
There is no way cutscenes cost more than advertising
I'm not talking buy advertisement spots, but making the advertisement content.
It's gonna happen after the patch drops.
Actually I don’t think it is really fan made without marketing team involvement.
They built up Columbina to be a likable character in game, that was the actual advertisement.