Even with the massive 30% extra tax on JP IOS Columbina's banner mannages to hit rank 1 in sales chart, something both the mavu-citlali double banner and skirk failed to do.
[source](https://game-i.daa.jp/?AppStore%E3%82%A2%E3%83%97%E3%83%AA%E6%9C%80%E6%96%B0%E3%82%BB%E3%83%BC%E3%83%AB%E3%82%B9%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0)
i think its worth mentioning that genshin in JP ios stores has an additional 30% tax on its ingame purchases , something its competitors like hsr,zzz and fgo dont have which makes spending for genshin much more expensive compared to other games so very few people use it, a lot of jp players stopped using ios store to buy genesis crystal altogether therefore both mavuika and skirk were unable to get top 1 on jp charts, some people associated this with the game losing popularity when in reality mobile players were just realising that using 3rd party apps/codashop/epic games store is much cheaper than using appstore, among all this columbinas banner somehow coming out and breaking all the norms by just hitting rank 1 IOS with that insane debuff is just mindboggling tbh.
i think its worth mentioning that genshin in JP ios stores has an additional 30% tax on its ingame purchases , something its competitors like hsr,zzz and fgo dont have which makes spending for genshin much more expensive compared to other games so very few people use it, a lot of jp players stopped using ios store to buy genesis crystal altogether therefore both mavuika and skirk were unable to get top 1 on jp charts, some people associated this with the game losing popularity when in reality mobile players were just realising that using 3rd party apps/codashop/epic games store is much cheaper than using appstore, among all this columbinas banner somehow coming out and breaking all the norms by just hitting rank 1 IOS with that insane debuff is just mindboggling tbh.
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I promise she'll be gentle
It’s not looking for for Zibai…
Lore accurate genshin community *
Based on what exactly? All of the people I know play both on PC and mobile. They do dailies on the phone and play seriously on PC, they transact mostly on PC.
Which makes sense, since if you have the ability to throw money at a Console or PC. Things that are significantly less essential than a mobile phone to have. Then you are also more likely to have disposable income to throw a gacha game.
Then there's also how miHoYo's games bar HSR have gotten progressively less mobile friend in recent tines. Which, sure, partially mobile phones have gotten WAAAAAY better. But beyond just the increase in system requirements. The games themselves feel worse on mobile than before. ZZZ, obviously being the largest elephant in the room here. With said games, "mobile unfriendliness" obviously being something HoYo are aware of. Then in Genshin we've gotten end game that now expects more from the player. Something that is harder to fulfil on mobile.
Anyway, sorry for yapping. All in all, yeah, mobile might be their biggest revenue maker due to the sheer numbers and accessibility. But it's not as "air tight" so to speak, as one might think.
2. mavuika was rank 3 in jp below fgo and monsterstrike
Every banner gets hit by IOS tax for Genshin, that's nothing new. The reason why Columbina is easy #1 is because there's literally no other games competing with her right now. FGO is #5 because of a rerun right now lol.
Even the source you're using predicted that Mavuika/Citlali made 3x as much money being #4 on new years than Columbina hitting #1 2 weeks later.
Basically what OP is saying is that using app data isn't a flawless metric, but one of the better ways to help us observe and predict. There's more to revenue than this (i.e. how competitive an environment is at a given time), but for all intents and purposes, this is still one of the better metrics we have available.
By not releasing that banner on New Year ~~'s Eve~~?
Mavu + citlali dropped on new years though so that particular comparison had a caveat. Holidays can be extremely competitive.
(Also low key Skirk was competing with Phainon -- hoyo definitely made the absolute most money of 2025 during mid june to early July with skirk + phainon drop because usually a shill in one game means the other suffers. In their case they both wildly kicked ass.)
Edit: (Also skirk had a far shittier rerun and no skin for sale)
Edit: (Sorry I gotta defend my girl skirk lol).
Edit: Colum looks like she won't hit rank 1 in CN IOS(rank 3) but she IS over tiktok so clearly having a solid performance and her rank is being affected by a HoK sale -- as a comparison ZZZ's void huntress hit 2 but stayed underneath Tiktok while hitting 2. So voidhuntress benefitted from coming out at a less competitive time then columbina.
EDIT: Okay Columbina jumped to 3 and doesn't look like she will hit number 1, but she DID get above tiktok rank as per usual for archon or skirk level performance. So shes clearly doing great, she just came out at a hella competitive time.
For example, ZZZ YSG's banner day, ZZZ were in 2nd place of CN ios revenue chart(roughly a better HSR evernight revenue), and ZZZ cloud gaming were in 9th place (roughly a GI Finns revenue).
And now Genshin is in 3rd place and Genshin Cloud service is in 20th place(which is one of the best ranking after Nahida I believe?), so sadly Bina banner performed extremely well but It is no way for the first place.
Even right now, Columbina is passing douyin, but Genshin cloud is at #20, let alone close to top 10.
It's looking like Columbina will end up between Mavuika/Citlali and Skirk for douyin hours in CN, which makes sense considering Mavuika/Citlali was a double banner that passed douyin in the first update (when Columbina and Skirk didn't) and happened when Genshin cloud didn't exist yet.
CN whales also care a lot about vertical investment and Mavuika has much stronger vertical investment than Columbina despite the powercreep happening in the game.
But then again, I've been a believer of the "douyin also gets stronger over time" theory so it's harder and harder for games to beat Douyin like before. Genshin used to beat Douyin with full rerun banners lol, but now it's basically exclusive for archons and other units of that level of hype.
The potential issues for her revenue woes were always there too, such the narrative about how she's not worth unless you have one of the 2 Nod Krai DPS and Ineffa/Lauma when most of the meta data we have show that people are still mostly using Mavuika/Neuv/Skirk. Her vertical investment is also not that crazy either.
If she only ends up with 9 hours, I think it's a bit disappointing, but oh well, made a shitton of money regardless.
Phainon was a very rare male SSR, and Skirk was a much-anticipated female SSR.
Their lack of overlap meant Hoyo was basically tapping two different wells at the same time. Something they should honestly do more often.
When they do usual shill move like with cyrene, you just see the other two hoyo games drop in revenue and the competing hoyo females underperform. Or go back to January, Mavu + citlali dropped and did fantastic but TheHerta was seen as an underperformance.
if every region has three shills for HSR and two for Genshin, consider making one of those a male to make things easier on the female-collectors and to encourage male-fans to open up their wallets for a big hype character.
Genshin at the least shouldn't have an issue. At least they seem to be doing it for 4 stars.
well now I checked your previous comments...I know you like to ragebait or being jobless enough to hating on a game
Also how was Columbina evil or controversial geez. It was all some headcanons
Then we move on to Capitano and Dottore. I'm not very good with the game's leaks/announcements, but I can guarantee you, that if both of them will be playable characters, both of them will have some sort of a redemption arc, which is going to be hilarious especially for Dottore.
People praise Sandrone, but I haven't done that part of the story yet so I can't say anything about her.
"people praises sandrone but I haven't done that part of the story" so basically you never touched nod krai at all ? because sandrone has been there since the act 1 of nod krai... that makes this response even more cringe and bad because you actually haven't touched or played the story yet you are criticizing columbina 💀
Like, I've misjudged characters in the past. Even though I still hate Mavuika, I can be convinced that this is down to horrible execution where they intended her to feel more recklessly self sacrificial. But with Columbina Hypoglycemia there's just... Nothing?
Like every time the game seems like it wants to ask a question about her, the game (or she herself!) will shrug its shoulders and say "it's not really that important".
But yeah I'm a nasty little troll or whatever they think of me lmao
Columbina is anything but boring...Her moment with sandrone makes her more fun character then usual kind and dreamy girl like ayaka,nilou and ganyu...."catering towards waifu" bruh citlali exists...columbina isn't near anything extreme...
her ragebaiting sandrone is also the reason people like columbina... plus she is flawed unlike mavuika... she can't save herself
plus see some glitches when you reached the end of the quest with the title drop? yeah the story still isn't over yet
The rage baiting Sandrone is fair, but that's a single character interaction, not enough to make a whole character.
I haven't done the story yet but I do hope we get more development from her. Because it feels like part of the reason I feel like she's such an empty character is that she has been so passive.
Global was decent but cn was dissappointing. I never expected her to rank 1 after last year ficaso but was expecting better tiktok numbers
Despite global being decent i thino odd 60 or 70 at best....this is what happens when you dont get to rank 1 in cn due to bad timing (in dec and nov even with meh tiktok hours she would have had still ranked 1 instead of 3)
Dont know if its douyin beimg weirdly strong (since lads 31st dec banner could not cross it either unlike last year) or just her being meh
Regardless meh cn performance (only tiktok hours wise rank 1 I was not expecting any game except EF to rank 1 in CN this month). Global was decent but expexted better in cn ngl
I don't know if Sensor Tower takes competition as seriously as game-i so her hitting #1 in JP could still be a big boost, but yeah on game-i, she was always screwed in comparison to Mavuika because of the new years multiplers.
I also believe in the "douyin gets stronger over time" idea too because like you said, LADS's year end banner is usually one of their strongest and they failed to pass douyin and the recent ZZZ fiasco where ZZZ and ZZZ cloud both broke top 10 but ZZZ still couldn't surpass douyin.
Overall, disappointing but also kinda expected since the yearly dip between regions in Genshin has been a trend. I just didn't expect her to perform worse than Skirk in CN.
My biggest prediction is we're going to start getting spending campaigns starting with Nicole or the next archon level character because they clearly work and I don't think anyone who is paying will complain about it. It's just free shit when you're whaling anyways.
They dont. They only look at ranks. Its what screwed over Mauv and citlali estimations as well(that was easily a 120+ month if they had ranked one). Game id tends to take competition in question, ST does not.
>I also believe in the "douyin gets stronger over time" idea too because like you said, LADS's year end banner is usually one of their strongest and they failed to pass douyin and the recent ZZZ fiasco where ZZZ and ZZZ cloud both broke top 10 but ZZZ still couldn't surpass douyin.
I mean ZZZ had never suprassed douyin even with launch or Miyabi banner do not suprised but LADs one def tripped me over. Will see it in later months.
>My biggest prediction is we're going to start getting spending campaigns starting with Nicole or the next archon level character because they clearly work and I don't think anyone who is paying will complain about it. It's just free shit when you're whaling anyways
LEAK SPOILERS STUFF
>!Iirc thats leaked to be sandrone so she might come with thosr!<
>It's a weird case of her doing well objectively, but being a bit disappointing for sure. Like no other way around it, Columbina + Ineffa doing worse than Skirk in CN, especially when Skirk overlapped a famously strong day for Douyin, is disappointing.
Yeah this is what bugs me the most personally. Everywhere else she did as expected (or even better tuan skirk as she should) except CN where it was dissappointing for me for sure
her extra effects if c6 + shes just a luxury pull if you already have a strong lunar core, not our usual gorilla c2 archon who can bruteforce content for 2 years+.
looks like lunar shill its just gonna last a third of the patch cycle, maybe they gearing up to try for 3 "main"pushes or atleast 3 duo char cores during snez cycle. Like now instead of the chars balanced around the archon release like always, bina is the one balanced around how strong both ineffa & lauma are lol.
Unless Columbina ends up being an anomaly for Genshin in JP IOS and remains #1 for 3 days, something Genshin hasn't done in years, it has essentially no chance of passing Mavuika/Citlali just due to the multiplers.
Mavuika/Citlali was predicted to make 12G+ on day 1 for ranking 4th, under Monster Strike and FGO, on Jan 1 2025, whereas [Columbina ranking #1 on Jan 14th 2026 will only net her 4.1G](https://game-i.daa.jp/?%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6#nextdayadd).
That means according to their prediction formula, Columbina will need to stay at #1 for 3 days to make as much as Mavuika/Citlali getting 4th on new years for 1 day, and we all know Gacha banners peak on day 1.
Best to not compare banners and just celebrate Columbina's banner for what it accomplishes.
EDIT: Forgot that Japan is 1 day ahead so it should be following the Jan 15th prediction and yup, it's [4.3G on the spot for Columbina getting #1](https://game-i.daa.jp/?%E3%82%AC%E3%83%81%E3%83%A3%E5%88%86%E6%9E%90%2F%E5%8E%9F%E7%A5%9E%EF%BD%9E%E7%A9%BA%E6%9C%88%E3%81%AE%E6%AD%8C%EF%BD%9E). If you got #1 on New Years day, it was like 21G or something lmao.
On a regular weekday with nothing going on, Game A drop a new banner and it easily gets #1 because no other games are releasing anything that day.
Meanwhile on new years, Game A is dropping a new banner of an even more popular and hyped character but Game B/C/D/E/F are also dropping their huge mega banners and special packs since it's new years and Game A only peaks at #6.
Websites use revenue multiplers to adjust what revenue predictions each day gives depending on how competition might affect its ranking. The fact that spending is spread amongst games is one aspect, but the more important aspect is the rankings become way more intense so that making 20 million might only get you #10 when it would've gotten you #1 a few days ago.
But yeah, it's still extremely impressive considering a significant amount of iOS spending isn't on the JP App Store. It's already rank 1 on the JP PS Store and that hasn't updated today's revenue.
Frankly, multi-platform games like Hoyo games don't stand a chance against these JP mobile-only behemoths on new years.
Makes you wonder how utterly insane monster strike must be to successfully ward off FGO even with so much hype
The pre genshin era big 3 for me [https://x.com/Luca\_dokkan/status/1301765183770107904](https://x.com/Luca_dokkan/status/1301765183770107904)
Mentioning yet ignoring the significance of the timing of the banners and completely ignoring all the things competing with Genshin during the timing of both.
So is Genshin specifically getting taxed on the JP IOS App store, or was the OP just wrong and everything else gets the same 30% tax?
I'm sure it'll still be pretty good, and Ineffa being more sought after than her 1st banner.